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Betano Set To Open In The United Kingdom After Recent Partnership With BVGroup

Pavel Pudakov
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Betano is set to open in the UK after Kaizen Gaming and BVGroup confirmed a partnership for a release in 2024.

Betano Set To Open In The UK

Players residing in the UK will be able to use the variety of betting markets on offer, including enhanced accas, in-play betting, bet boosts and bet builders.

An exact date for Betano’s release in the UK is yet to be revealed, but it could be sooner rather than later as Betano are busy with Euro 2024 and the Copa America.

Julio Iglesias Hernando, Kaizen Gaming CCO, believes the transition into the UK will be a huge step and offer a ‘thrilling online betting experience.’

He said: “As Betano we are currently operating in multiple markets across Europe, Africa and the Americas, and we have engaged with customers with our top-notch proprietary platform offering a thrilling online betting experience.

“It is a challenge to enter one of the largest regulated online gaming markets in the world, and to ensure a successful entry, you need excellent partners.

“A bit like competing in the Premier League. Finding the right partner has been a top priority for us, and this is exactly what we did with the well-established and reputable BVGroup. We are confident that our partnership in the UK will be a success.

“As it has always been the case for us at Kaizen Gaming and Betano, responsible gaming will be at the heart of all our initiatives along with our commitment to support the local sports community’s growth, and our partners share our vision.”

BVGroup CCO, Brent Almeida, has been very positive about the relationship and will give the UK customers something to look forward too.

He said: “Kaizen Gaming, with its flagship Betano brand, has cemented its status in recent years as a leading operator in the online gaming industry, evidenced by its partnerships with the world’s largest sporting events, including the FIFA World Cup in 2022 and now the UEFA Euro 2024 and the CONMEBOL Copa America 2024.

“We are honoured to partner with Kaizen Gaming in bringing its Betano brand to the UK market, where we are confident that our technology and operating capabilities will give sports fans the safe and entertaining gaming experience that they expect from such a well-respected brand.”

Pavel Pudakov

Pavel spent 7 years at Kindred working with their flagship brand Unibet before joining Safebettingsites.com in 2020. Pavel has an MBA in Marketing and as a Senior editor his responsibility is to ensure factual correctness of content. Committed to responsible gambling, Pavel emphasizes the importance of setting limits and making informed decisions for a safe and enjoyable gambling experience.

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